Intro to Tech Sales
Go from first call to closed-won with repeatable tech-sales habits.
Master pipeline hygiene, product storytelling, and objection handling for SaaS and infra deals.
Who it's for
SDRs, AEs, or career-switchers aiming at SaaS/infra sales roles.
Duration
3 weeks
Issued by
Marcus AI
What it is
A Marcus micro-credential on core tech-sales habits—pipeline hygiene, discovery, storytelling, and objection handling—so you can close SaaS and infra deals confidently.
Why it matters
- Tech buyers expect sellers who map features to business outcomes; this credential trains that muscle.
- Good pipeline practice and objection handling are the difference between hitting quota and slipping deals.
What you will learn
- Pipeline discipline, territory planning, and forecast hygiene
- Product storytelling that maps features to business outcomes
- Objection handling for security, pricing, and integration
- How to co-sell with SEs and align with procurement
Outcomes
- Cleaner pipelines and tighter forecasts
- Higher meeting-to-opportunity conversion
- Confidence handling security and integration concerns
⚡
The Marcus AI approach
Scenario-driven SLUs with AI feedback keep you practising discovery, storytelling, and objections until they stick.
- Discovery roleplays with AI critique
- Storytelling templates tied to value drivers
- Objection drills for security, pricing, and integration
Career outcomes
- SDR/BDR progressing to AE
- Inbound AE for SaaS/infra products
- Partner/channel sales associate
FAQ
Do I need prior sales experience?
No. We start with fundamentals and level you up with practice.
How long does it take?
About 3 weeks with consistent daily drills.
Related micro-credentials
Ready?
Let Marcus coach you through Intro to Tech Sales.
Adaptive lessons, feedback, and proof you can ship fast—so you move into your next role with confidence.